Use case: lead generation
A scorecard lead magnet people actually finish
A lead generation scorecard is a short assessment a prospect takes in exchange for a result about themselves. With Zenitro, that result is written for them from their own answers and your framework, so they leave knowing what to fix first and you have a lead who is ready to talk.
From £19 a month after the trial. Card required, nothing charged for 14 days.
- One overall score and a level, or a breakdown by area
- Ask for contact details before the result, or after it
- Every lead lands with their score and level
Revenue Readiness Diagnostic
Growth-Ready
Written for Sam
Sam, your offer is strong and your clients stay. What is holding you back is the pipeline: you said most work still comes from referrals, and that the last quiet month caught you out.
Fix this first: one repeatable way to start conversations every week, before you touch pricing. Here is how I would set it up in your first 30 days.
Why most lead magnets stop at the email address
Nothing personal in it
A checklist or ebook is the same for everyone, so it teaches the reader nothing about their own situation.
Four canned outcomes
A typical quiz sorts people into a handful of pre-written results. Two people with very different answers read the same paragraph.
Leads you know nothing about
You get a name and an email, and still have to find out on the call whether they are a fit.
What a prospect sees
Six questions, a score, and a result that names their real problem
They open your branded link, answer one question at a time, and leave their name and email before the result. A moment later they read their level, a chart of their scores and a write-up that refers to what they actually said, ending on your next step.
- Their result page link is permanent and can be shared
- With email on, they get a branded "your result is ready" email
- You get a new response notification and the lead in your list
Leads
Export CSVPriya Shah
Growth-Ready. Weakest: Pipeline
Marcus Bell
Stretched. Weakest: Delivery
Dana Owusu
Scaling. Weakest: Team
Leo Fischer
Foundations. Weakest: Offer
Everything a scorecard lead magnet needs
A written result for every person
Each person gets advice written from their own answers, including what they typed in their own words. Not one of five pre-written paragraphs.
Lead capture when you choose
Ask for a name and email before they start, before their result or after it, with an optional marketing consent tick.
Try what-if before the call
In your own view of any result, drag an area's score and see how their level would move. Useful before a call. Respondents never see it.
Every lead, with their score
Name, email, score, level and date for everyone who finishes, with their full result one click away. Export to CSV on any plan.
See the pattern
Responses over time, how people spread across your levels and the average in each area, for one diagnostic or all of them.
Webhooks and integrations
Send each new lead to your CRM or email tool, filtered by level or score range, so a high scorer can go straight into a sales sequence.
How do you get started?
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1
Write down what you know
Upload your framework, describe it in your own words, or start from a worked example. Zenitro proposes the areas, levels and questions for you to review.
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2
Check it lands people where you would
The Scoring tab shows where each level starts and stops. Take it yourself, read the result, and sharpen your notes until it sounds like you.
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3
Share one link
Publish, put your branded link in an email, a post or on your website, and every person who finishes gets their own written result while you get the lead.
From £19 a month, free for 14 days
Starter covers a first scorecard: 3 live diagnostics, 250 responses a month. Growth adds webhooks, so leads reach your CRM or email tool without a CSV in between.
Try it as a prospect would
Take the 2-minute sample diagnostic
Answer a handful of questions about your own business and read the result Zenitro writes for you. It is the fastest way to judge whether your prospects would value one.
Questions about scorecard lead magnets
What is a lead generation scorecard?
A short assessment that a prospect takes in return for a score and a result about their own situation. It qualifies the lead while giving them something useful about themselves, rather than the same download everybody gets.
How many questions should it have?
Five to fifteen is a healthy range: long enough to be useful, short enough that people finish. Behavioural answer options, which describe real situations, work better than vague one-to-five ratings.
When should I ask for their email?
You choose: before they start, before their result, or after it. Asking before the result captures the most leads; asking after gives first. You can also show a marketing consent tick.
Can I send leads to my email tool?
On every plan you can export leads as CSV. On Growth and above, a webhook sends each new response to your CRM, email tool, Zapier, Make or Slack as it happens.
What does it cost?
Starter is £19 a month, Growth £39 and Pro £59, each with a 14-day free trial. Writing results uses AI from a wallet that starts with credit, or your own AI key.
Give every prospect a result worth their email address
14 days free on every plan, then from £19 a month. Cancel before the trial ends and you pay nothing.